Lactation consultants in private practice need to use advertising and promotion as part of an overall strategy to develop and maintain relationships to start, grow and scale their private lactation consulting practice. Accomplishing that ethically, however, is of paramount importance for their clients, as well as for their adherence to the Professional Code of Conduct, and their continued ability to gain the trust and respect of the community they service.
This short session reflects common issues that IBCLCs in private practice often face:
(1) attracting clients
(2) selling goods in addition to consulting services, and
(3) truth in advertising.
Expiration Date:
This program expires 12 months from the date of purchase. Program expiration dates can be extended at the discretion of MarieBiancuzzo.com or Breastfeeding Outlook.
Continuing Education Credits Included:
- 1.7 E-CERPs
- 1.7 contact hours
CERPs for topic areas of the IBCLC Detailed Content Outline:
- 1.7 E-CERPs in Clinical Skills
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